Cadbury Recreates Its Iconic Dairy Milk Ad by Swapping Genders

Cadbury celebrates the women cricketers playing and encourages the girls to come up and show up their skills.

Cadbury Recreates Its Iconic Dairy Milk Ad by Swapping Genders

Cadbury Recreates Its Iconic Dairy Milk Ad by Swapping Genders

Cadbury celebrates the women cricketers playing and encourages the girls to come up and show up their skills.

Cricket is undoubtedly India’s most loved sport and brands have time and again utilized this fact to their advantage. Cadbury’s has gone a step ahead and they reimagined a beloved old advertisement from the early 1990s. The ad showed a woman sitting in the stands during a cricket match enjoying a chocolate bar and praying for the batsman playing on the field. Once the cricketer scores, she runs past the security guard to reach him and dances merrily on the ground to celebrate her boyfriend’s winning runs with a Dairy Milk in her hand. While women in advertisements the time was precious, it was the first time we saw a woman dancing with reckless, celebratory abandon. The advertisement, conceived by ad agency Ogilvy it was largely credited for changing the perception that chocolates were only meant for children.

More than a quarter of a century later, Cadbury has reimagined its iconic advertisement - they were changing little except gender roles. This time, it is a women's cricket match in progress that is being observed by a man on the stand, munching on Dairy Milk. When his girlfriend scores the winning six, he breaks into a celebratory dance and rushes onto the field to hug her, and once again the jingle " Asli swaad Zindagi ka" plays on.

Netizens love the new commercial which breaks gender stereotypes and celebrates the shift in the age-old perception of the game, with many saying: “It was about time”.

Cadbury Dairy Milk shared the video and wrote, ”Join Cadbury Dairy Milk in celebrating and cheering for our girls who are making spectacular success stories and emerging as powerful role models for the youth.”